So, if recent market and economic changes have encouraged you to list your property, here are a few of our top tips to help you get across the line.
Give the people what they want
It’s a tale as old as time, buyers wanting good school districts, access to transportation and facilities, and security. Recently there has been a shift for buyers looking for the new, sparkly homes. The ‘lock and leave’ lifestyle has also risen in demand with buyers wanting ease and simplicity. Find your unique selling point and drive it forward.
Presentation perfect
It comes as no surprise that beautifully staged homes can be easier to market and entice more people in. A well displayed home can create an allure and a vision for those looking at purchasing. During home opens, and through photos, you are selling the dream of what this property can offer above another. This can go beyond mowing the lawn and washing the floors, we have seen properties push the boundaries. Laying out stunning grazing boards with glasses of champagne to set the scene. Introducing throw pillows and rugs and adding floral arrangements to make the home look and feel its very best. Even putting that over the top blowup flamingo in your pool.
Remove it
Not surprisingly, it can be hard for people to look beyond a cluttered home and see the potential the space may hold. It can be very beneficial to remove, for the time being, any furniture or decorations that make the space feel overwhelmed. Equally as challenging are personal photos and artwork. These remind people that this is someone else’s home, rather than being able to see themselves there. When a home is so engrained with the current owner’s personalities and style, it can be a challenge for new buyers to connect with the property. So, ask your judgey friend to come around and critique what needs to be hidden away.
Dust, dust, dust
Let’s be serious, there is nothing more welcoming than a gorgeous, clean home. This not only presents the property in its best state, but also makes the home feel loved. You will only ever get one chance at a first impression, make sure you leave your house clean and tidy. Don’t fall for the trap of ‘just throw it in the cupboard’, people will open them.
The best marketing around
When it comes time to list, you will want to discuss with the agents you are in talks with about how their marketing works, and what their strategy is. As the 2019 REIWA Marketing and Communications award winner, we like to take a slightly different approach. We believe in selling the lifestyle of the property, not how many beds and baths it has. This works through our photography, our write-ups and our home opens.
Ready to list? Talk to us today.
Ready to buy? Let’s start your search.